If you want to improve your website’s ranking, you must know what a backlink is. It is a website link pointing to another site. This link helps you with search engine optimization. To learn more about the backlink, you need to know how to build them. Here are some tips that you can follow. Once you’ve built the backlink, you should use it to your advantage. Here are some examples of backlinks.

A backlink is a series of inbound links from another website to your own. These links can be in the form of a blog post, article, or forum discussion. They will all point to each other, increasing your website’s ranking in search engines. This type of backlink is referred to as a “chain”. There are many ways to build backlinks for your website, including putting links in other people’s content, posting quality content, and promoting your business on social media websites.

Another way to improve your website’s ranking is to monitor your link profile. Use tools that will show you your backlink profile and help you track your link quality. One tool to do this is Morningscore Link tool. This tool can show you your total number of backlinks and how many of them come from specific websites. Make sure that your links are all from reputable sites, as this can increase your chances of attracting more traffic.

Why Backlinks Are Important For Your Website

If you want to rank higher on Google, you should understand why backlinks are important for your website. Without them, you will have a hard time attracting a large audience. Even if your site is optimized properly, you will still struggle to draw traffic. A good backlink can boost your website’s popularity and increase your bottom line. But why are backlinks so important? Read on to learn more.

Backlinks act like Google’s reputation. When a searcher types a keyword in Google, it wants to send them to the most authoritative site. Popular sites have a good reputation, so Google is more likely to trust them than lesser-known sites. In addition, if the backlinks are relevant, they can improve your website’s ranking. In addition to this, it can boost your reputation by attracting more visitors.

Backlinks help to build authority and help you rank higher in Google. Google understands backlinks as a vote of confidence from other well-established websites. If your website has more than ten backlinks daily, you will benefit from higher traffic. A higher number of backlinks also means more exposure for your website and content. For those in search marketing, backlinks are crucial in attracting visitors. So, how do you get more of them?

What Makes a High-Quality Backlink?

Three Core Elements makes High-Quality Backlinks

What constitutes a high-quality backlink is subjective. No one knows exactly how search engines measure them, but most SEOs agree on three core elements.

1. Natural
2. Reputable
3. Relevant

Natural

Backlinks should be natural, and site owners choose to link to your site because it provides value to their readers, not because you pay them to do so or try to manipulate them in other ways.

Reputable

In addition to being natural, backlinks should be reputable.

Modern search engines look for social proof in the credibility of web pages. Google has its specialized PageRank algorithm to measure the importance and reputation of web pages.

Relevant

The third core element of high-quality backlinks is that they should be relevant.

But what does this mean?

Well, just like how search engines pay attention to both a domain’s reputation and backlinking pages, they follow a similar relevancy process. Search engines review the relevance of backlinking pages and domains.

Types of Backlinks

There are two types of Backlinks

Do-follow: These are the links you should make. Do-follow links mean that they tell search engines to follow them. If an authority site gives you a do-follow link, your traffic to that page will immediately improve.

No-follow: No-follow links tell search engines that the link should not affect the ranking of the link target in the search engine index. So they’re not really useful, but they’re still important. For example, all social media links are no-follow, but search engines still give them some weight, which improves your rankings.

Best Blogs To Get Higher Ranking on Google in 2022

Email Marketing in the First Party Data World

Third-party cookies have been mainstream in digital marketing for decades. Recent statistics show that over 80% of marketers rely on third-party cookies to improve the user experience, track web visitors, collect data for ad targeting, and create a personalized site experience.

Third-party cookies are ringing, and the cookie-free Internet era is upon us. Your web browser may restrict the use of third-party cookies. Safari did so in 2017, and Google Chrome, its biggest player, announced that it would end third-party cookie tracking by 2023.

As these changes sweep the marketing landscape, marketers must find other ways to drive lead acquisition, lead generation, and personalization. Leah Lloyd, Tinuiti’s Senior Director of CRM and Email, advises marketers to hone their first data strategy.

OperationsAly’s founder, Dr. Ada Barlatt shares similar feelings. “Having a first-party data strategy in place is a great way to prepare for these new privacy measures,” she assumes.

61.9% of brands are heeding this advice and increasing their first data collection, and 67.3% have built a customer data platform. E-mail is growing in importance as it remains one of the best ways to support first-party and zero-party data collection. Popular uses of email marketing include:

• Asking customers to provide feedback after interacting with them
• Send targeted pop-ups requesting contact information to customers
• Share surveys and quizzes via email to get to know your customers better

Best Email Marketing Tools in 2022

For your zero and first party data strategy to work properly with email, you need to use the right email marketing tools. The best tools to use in 2022 are:

BenchmarkONE

BenchmarkONE is an all-in-one customer relationship management and marketing software solution. A scalable solution built for small and growing businesses, BenchmarkONE provides a streamlined CRM and sales automation platform.

But what does that have to do with email?

CRM data integrates directly with BenchmarkONE’s email marketing system, allowing you to manage email lists, create stunning templates and contact customers right from the interface.

It also provides marketing automation features that allow you to set up notifications and actions to contact you when leads click on certain links or visit certain pages. BenchmarkONE is a powerful and affordable option. The free plan includes unlimited users, 250 contacts, and 500 emails per month. Paid plans start at $29/month.

hub spot

Hubspot offers free CRM, but it’s not the place to go for email marketing.

Check out our Marketing Hub to quickly and easily create beautiful, personalized emails for your brand. What sets Hubspot apart is that its marketing platform integrates with all areas of inbound marketing, not just email. Manage your company’s blogging and landing pages from one software, and include them in your marketing emails.

Hubspot is your one-stop inbound marketing shop for $800/month. If you just want email design and automation, pricing starts at $50 per month.

Benchmark Email

Benchmark’s claim to fame is an easy-to-use platform that allows small business owners to create marketing emails, manage automation, and easily register on their website. Their A/B testing and in-software analysis provide beautifully designed graphs that are easy to summarize and help owners visualize email trends with ease.

Benchmark is priced based on email subscribers. Their pricing starts free for unlimited subscribers and 250 emails/month. Features and pricing start at $15/month.

Campaign Monitor

Campaign Monitor has been a fixture in email marketing for many years and has earned a good reputation. The drag-and-drop email builder is one of the best in the industry with beautiful templates and an intuitive interface.

Automation and personalization can be intimidating to new users at times, but Campaign Monitor makes it easy to incorporate compelling elements into your emails and send them at the perfect time or trigger.

Campaign monitors are priced by volume and start at $9 per month.

Email on Acid

Email on Acid is not an email builder. Email checker. Have you ever wondered how your emails look on different browsers, operating systems, and mobile phones? With Acid on Email, you simply communicate your email design and your customers see exactly what they see.

You can hit the Send button with confidence that all of your customers are having the exact same experience you intended them to be.

Their premium service can test emails for spam analysis to ensure that visual elements and words don’t trigger major spam filters. This means more emails are sent to the intended inbox.

Acid’s emails start at $99 per month.

Edison mail

If you want to handle multiple inboxes from multiple providers and want to manage them all in a one-stop shop, Edison Mail can be a good choice. It’s not a CRM (it’s more of an email organizer), but it’s a huge time saver for busy professionals with a burden on their inbox. If you’re looking for a lot of sales or leads via email or LinkedIn, you’ll be happy to know that Edison Mail syncs with LinkedIn so you can find contacts with just a few clicks. Edison Mail boasts “faster, simpler, smarter” key advantages, and it’s definitely the pick of these boxes.

Email marketing is always evolving. It is important to identify the tools and services that can improve your marketing efforts. After all, if you have an innovative tool that you don’t use, it’s likely a competitor.

So, stay ahead of the curve and experiment with new email marketing tools. Test, test and test your changes to your campaign.

Content marketing should be conducted with the same responsibility and seriousness that a company faces in the sales process or hiring new employees.

Text, audio, and video production should not be delegated to one corner of the office, nor should it be left in the hands of a nephew, son or grandson who will do an internship for three months. social network. business.

no. A trained professional ( such as a social communication student or journalist if possible ) should be held accountable.

Creating great content is a full-time job that requires someone to put in this effort.

Qualifications, functions, and characteristics of a content manager

writing enthusiast

Great content managers love to tell stories.

They have the ability to explain countless topics in a simple way to readers who cross their path.

We’re not talking about using fancy words to look smarter than others, but about making each user an industry insider through good writing.

Text editor

Typically, large enterprises have editors for each type of content (text, audio, or video).

But in a company that’s just starting out, content managers need to take on more than one role and be able to transform ‘plain’ text into the pieces that dominate Google’s front page.

This person must have the good judgment to prioritize the raw content created in the recording or writing session and transform the rough diamonds into polished text ready for display.

In this sense, having video editing skills is a huge bonus.

Today, people increasingly consume audiovisual content such as podcasts and videos.

Anticipating these requirements can position you as a very valuable person in any company.

Good at interviewing

This is a very important differentiator as content managers will most likely need to create content on topics for which they are not experts.

It will be your job to sit down with your company’s subject matter experts and ask the right questions that stimulate the writing of quality texts that teach, help, and inform your readers.

You also need to be able to describe yourself as a consumer in order to create a product that can build trust between potential customers and your company.

Recognizing the potential of social networks

RRSS is here. Companies that want to connect and create communities must exist on Instagram, LinkedIn, Facebook, Twitter, and other platforms with an audience (Pinterest, Tumblr, Reddit, TikTok).

A good content manager understands what content works best for each channel, the best way to share it, and what useful strategies they can apply to connect more with people, all for the good of the brands they work for. must be used. 

Relationship builder

Because they have to deal with people of different personalities, backgrounds, and cultures, content managers must be friendly, cheerful, and capable of forming great relationships with all members of the team.

Distant people who do not empathize with their environment will find it very difficult to succeed in this position.

Organized and achievement-oriented

Content managers should create editorial calendars tailored to the goals the company wants to achieve.

There must be order in this world. Otherwise, all your content marketing efforts could be wasted.

This person is responsible for organizing interviews and introductions for new team members and setting deadlines.

Each proposed goal requires planning, ordering and monitoring.

Passion for statistics

Content managers should pay attention to the numbers.

It’s important to remember that users are the ones who will show you what they like, how they achieve it, and the format they prefer.

No matter how much you want to position any type of content, it will be your consumers who tell you whether they really like it or not.

So if you want to analyze them later, you need to keep an eye on them.

Numbers alone mean nothing. This is when the content manager’s expertise builds on it and takes positive action.

Ability to think outside the box

Content managers must be creative and always plan how to achieve their goals no matter what obstacles they face.

Great content managers never stop thinking about and finding new ways to motivate their team and turn content into unique pieces that consumers can enjoy.

Basic Responsibilities and Responsibilities of Content Managers

What tools do content managers use?

conclusion

After all, if you analyze all these qualities, you are basically talking about a good communicator.

However, this does not mean that anyone who has not studied this profession cannot be fit for it.

We must remember that the world is increasingly turning towards “what can we do?” or “What are your skills?” You’re moving away from “what job did you study?”

Businesses are looking for people who directly address their needs, regardless of their past.

If these people have never been involved in the world of content creation, there is no doubt that they will need training to ‘think like marketers’ and understand the philosophy of the companies they join. On the other hand, if you are a business owner and hire the right people, you can be confident that you will be able to take your brand to the next level with this new team member.

For more in-depth content, this article will compare the two alternatives based on the five variables we saw above.

1) Definition (methodology) : How does it work? What is its essence? What is it based on?

2) Ability to measure campaign results : How accurately can you evaluate the performance of each campaign?

3) Speed ​​– How quickly can you acquire new customers?

4) Return on Investment and Conversion Rate : What is the ROI of either? How many out of 100 will pay attention to your offer?

5) Persistence : How long can you enjoy the good results of your campaign?

At the end of the text, we will in some cases give you a conclusion on which option is best for you.

Outbound marketing , also known as disruptive marketing , is based on messages that interfere with what potential customers do on a daily basis .

It’s pure publicity.

Simply put, outbound is the type of marketing that humans experience on a daily basis .

In the offline world they:

• TV commercials.
• radio spot.
• Billboards on the highway.
• People handing out flyers on the street.
• Vendors approaching you with offers in the middle of the mall.
• Herbalife.

On the Internet, it is:

• Google Paid Content (Advertising).
• Advertise on various social networks: Facebook, Instagram, Twitter and more.

In This is Marketing , Seth Godin has said for years that the most efficient way for a company to spread its message is to buy ads.

The ads worked, they were cheap, and they paid for themselves.

They had a certain reputation for the companies that used it and were also profitable. The money spent was like a new sale.

But that strategy is coming to an end. Advertising is dead.

why?

Godin says the internet was the first mass media that wasn’t invented to make marketers happy.

Television was invented to host advertisements and radio was invented to play jingles, but the web was not built around disruption and masses.

It is the greatest medium of all, but it gives users something valuable: freedom.

Freedom to come and go wherever you want, freedom to belong to or not to belong to another community, freedom to block ads, freedom to ignore me if you wish.

On the other hand, inbound marketing or attraction marketing is to grab the user’s attention, not to make a purchase .

You attract the human without disturbing him .

For example, this happens when:

• I follow social media accounts because a friend recommended it.
• He is familiar with the content of the website, as he really likes the text and videos he publishes on the website.
• He knows everything a company does because he’s in love with everything it stands for (i.e. Apple or Starbucks).

In this context, a brand is a consumer who approaches the brand, not the potential consumer.

With Inbound, you don’t mind the usual “FOLLOW ME, FOLLOW ME, FOLLOW ME”, but fall in love.

how?

In their book Inbound Marketing, current fathers Brian Halligan and Dharmesh Shah point out that this type of marketing is about building strong relationships .

Since these relationships are only achieved through human-to-human interactions, practices like buying followers on social networks don’t make much sense.

“Social media is about being social and building genuine win-win relationships with others without the help of automation software .” – Halligan and Shah on Inbound Marketing

The era of disruption marketing (outbound marketing) is on the decline as users increasingly have the ability to block ads and have complete freedom to choose what they want to consume at any time.

Attraction marketing (inbound marketing) has gained a lot of relevance in recent years. Because the only way to earn people’s respect and admiration is to offer valuable content without the expectation of closing sales overnight.

Difference #2: Ability to Measure Results

Measuring the results achieved is easier for outbound marketing than inbound.

Outbound allows you to get very defined and very specific metrics of how your marketing campaign is going, since it’s mostly paid.

• What was the return on investment?
• How many people has your message reached?
• How is your target audience responding?

Because the big internet platforms (Google, Facebook, Instagram) are interested in paying for advertising, in return they provide very specific data along with lots of details.

They explain what is happening with the money you invest: where each dollar is going and what it is creating in return .

Rand Fishkin says many outdated marketers are still betting on it because outbound is easy to track, measure and analyze.

They know that if you invest X, you get Y.

They have seen the method work and make sure this is the way they want to spend their money as it is a very quick and safe method.

On the other hand , some metrics are difficult to get or specify in inbound .

why?

This is because it is difficult to calculate how many customers an article you publish on your blog will attract at first .

You will know how many people have read it and how many people have read it, but suddenly you don’t know what new sales it will bring you in the short term.

On Google, articles gain relevance and visibility over time.

What’s more, the sale is the result of the joint effort of various contents.

Outbound is a more direct method (display an ad and watch what happens), but less effective in the long run. Few people pay attention to your need to acquire new customers.

Difference #3: Speed

Outbound marketing goes fast, but inbound marketing is slow at first.

Outbound can be more powerful and atomic in the short term . If you have money, you can stand in front of a lot of people.

The application works immediately. Simply activate online advertising and you will see the results.

Your company will go through any number of people depending on how much money you have.

Otherwise, inbound is based on effort, not money.

It takes time to become a reference in your region, but if you are known and respected, you are much more likely to sell because you have the trust and support of the entire industry.

As you can see, inbound is all about staying calm, trusting the process and accumulating fans of what you do .

It’s based on building a community that will make you a ‘free publicity’ tomorrow by sharing everything you do with your friends.

Let’s take an example.

Let’s say you start a photography company for an event.

At first, no one knows your brand or service.

But I want to talk about my passion for photography, so I decided to open a blog, YouTube channel or Instagram account.

That’s why, for one reason or another, every day a new company publishes an article about a developing industry.

Initially, anything you post to your blog, YouTube channel or Instagram account will only be visible to moms, grandma, aunts, partners and friends.

Until one day your aunt tells a friend that you are very good at taking pictures.

And the friend starts following you on Instagram.

Over time, the friend tells his colleagues that someone knows a lot about photography and should read his tips for better portrait photography.

Little by little your blog traffic starts to increase, you get more views on your YouTube channel and more followers on Instagram.

Google knows you’re gaining relevance and every time someone searches for something related to a photo, it starts to show you higher in the results.

Then, after a few years or more, you begin to gain the respect of the industry, and your website will receive thousands of visits every month, becoming a reference in the field.

Also, whenever you post a new article, you are invited to a radio or television program, reposted on other websites, and many comment on everything you do on social networks.

The power of content is there .

Difference #4: Return on Investment (ROI)

The return on investment in outbound marketing is low, while the return on investment in inbound marketing is high.

Outbound marketing is rejected by most users and consumers .

For example, on Google, organic content gets more clicks than paid content (ads). The proportions are overwhelming. Few people click on ads.

In contrast, inbound marketing is more reachable.

When Fishkin taught at Platzi (2016), Google advertising content received only 18% of clicks, while organic search results, which were free results, received the remaining 82%.

In social networks, the figures are even more obvious. Content advertised on Facebook only receives 1% of clicks.

It is also known that Zuckerberg’s social network has recently changed its algorithms to make it more important to what our family, friends and people we follow, and less important to the brands we want to sell our products to.

As we have seen in the previous graph, betting on SEO on the internet and ranking it as a valuable article is far more profitable than paying Google to advertise us.

Difference #5: Durability

Outbound marketing lasts until you spend money, but inbound marketing is profitable forever.

The biggest downside of outbound is that the promotional message disappears when you stop putting money on the table.

The campaign will last until the day you fund Google, Instagram or Facebook.

Using Inbound strengthens your brand and campaign over time.

The more you profit from your content marketing efforts , the less time and money you need to invest.

The content you write today will help you sell tomorrow, the day after tomorrow, and the day after tomorrow.

If you compare it to the world of finance, you could say that each work you publish will be an asset that will be valued over time.

It takes a while to get to Google’s first page, but remember it ‘s worth the wait, as it will show up in a better place on the results page after a few months .

conclusion

What is the best route?

depends

If you are busy, want results now and have the money, you can bet outbound knowing that the day you stop injecting $ your campaign will not work.

If you want to create a brand that lasts forever and the content suits you, giving you more and more free time, Inbound should be your choice.

As I said before, inbound marketing is about getting the user’s attention, not about making a purchase .

It is based more on hard work, perseverance and perseverance than spending money all day.

There are over 200 SEO elements in our algorithm, but you don’t have to memorize them or know them all.

In this text you will find the most relevant items and how to optimize each variable in a practical and fast way.

If you read the entire guide and apply most of the tips, your traffic will grow exponentially.

What factors affect SEO?

When placing your company website, personal brand, or entrepreneurship on Google’s front page, it’s important to know what search engines analyze to rank you.

If you know what your teacher cares about, you can post better answers.

Likewise, knowing deeply what Google’s algorithms all about allow you to strategize fully complying with each guideline.

The exact formulas and methodologies used by the world’s most relevant search engines constitute confidential information that no one can access.

However , there is some consensus in the SEO industry that there are about 200 or so ranking factors .

The best article on this topic was written in English by Brian Dean and has since been translated from several sites on the Internet.

However, the intent of the text you are reading is not to describe each positioning element in detail one by one, however, but rather to describe clearly and concisely what is most important to you and what you can do to optimize each element. their. .

Throughout this article, you will find items that may not be part of our algorithms, but are highly correlated with websites that perform well in search engines.

By following these practices, you will be successful on the Yes or Yes Internet.

The main elements of SEO 

Below, as taught by teachers Cyrus Shepard , Rand Fishkin , and Brian Dean , with our own experience and best market practices, the most important positioning factors to conquer Google’s front page about it.

The variables are divided into five large areas.

• Page elements and content quality.
• domain authority element.
• Link elements (links) and off-pages.
• Factors and technical aspects on the page.
• Site elements, user experience and design.

It can affect some things directly (internal SEO factors) and indirectly affect others (external SEO factors).

At the end of each point you will find practical tips that you can apply to your website and improve your location.

Page SEO elements and content quality

At Google, the most important thing is that your content answers your questions and solves your problems.

Doing so in a unique style gets you part of the way.

What SEO factors affect content quality?

Respond to actual query ( keyword )

Although Google’s algorithms have advanced a lot over the past decade, the use of keywords in text is still very important.

There is no point in writing very good content if no one is going to find it.

Not only do you need to create compelling, useful, and valuable work, but you also need to incorporate phrases that your audience queries from Google in your articles.

In a very comprehensive study , Brian Dean found that most content ranked on the front page had the correct keywords to rank in the title tag.

Satisfy user intent

It’s not enough just to write text that includes the keywords you want to position yourself with.

In addition to this, you need to ensure that the content meets the intent of the user .

What does this mean?

What is SEO ? :

If someone searches the internet for “democracy justice,” the person behind that question is most likely a student trying to complete an assignment.

Your goal is to know .

So, if you want to solve the problem for them, or if you want to create an article that ranks high on Google for that kind of search, you should explain the concept in a structured way as much as possible, add the perspectives of several prominent scholars, and focus on the topic. You should recommend a book about it.

creativity

How do you differentiate yourself from all that competition? What doesn’t anyone else have? Why should Google put you first?

To go where no one has gone, you have to do what no one else has done.

Leadership

Depending on the query type and subject, Google will usually reward you for recent text.

Also, search engines like content creators to constantly update their articles.

This is because a California company knows that much of the information shared on the Internet may expire at some point.

So, make sure your content is up-to-date so you don’t serve outdated content to your users.

Author Reputation: Professionalism, Authority and Trust (EAT)

As we’ll see later , the algorithm not only evaluates the product, it also analyzes the brand behind it.

This means that it is not only important to have good content, but also someone with experience and authority on the subject.

Using images and videos

Operationally, the best format for Google to position itself is text ( search engines cannot accurately read what’s inside an image or video).

However, adding audiovisual material to your content can improve the user experience and thus increase your average ranking on the results page.

Depth

If the whole topic is covered, the user does not need to return to the Google results page for further investigation.

Also, since the article will hit multiple vertices of the topic, the content is laid out in tens (or hundreds) of words, as every subtitle ranks itself .

If you cover the topic in depth, you’ll get high traffic without the need to generate new text as often as this information is likely to be valuable for a long time.

Brian Dean determined that this type of text was far more important than other texts. He also found that websites that retain users longer tend to rank higher than websites that don’t attract visitors’ attention.

Increasing the hold time by 3 seconds will give you a place on the results page.

On the other hand, Neil Patel , in his Extensive Guide to Google’s Algorithms, said that before the Panda update , shallow content ranked very well. Today, the opposite happens.

Forget writing simple articles with the intention of positioning yourself.

Additional content quality

In its guidelines, Google points out that it’s important that the central text of a page accompanies useful information to users, instead of annoying consumers, for example, with advertisements that are not relevant to their interests.

Use of semantic content

What words or phrases relate to the main topic of the article?

If the text is about laptops, it’s normal for users and Google to expect terms like this:

• Model.
• processor.
• lamb.
• HDD.
• screen.

Semantic content is what Google relies on to know when, for example, an article about “Madrid” is about the city and when it’s about the soccer team.

Some advanced SEO concepts to keep in mind:

1.- TF*IDF : A formula used by Google to determine the relevance of content based on a user’s query.

TF stands for term frequency and indicates how often a word is repeated in a document.

IDF stands for Inverse Document Frequency and indicates how common a word is in Google search results.

How does this translate into practice?

E.g:

The term “RAM”, the word ‘RAM’ is much less common than ‘memory’.

So, if Google had to decide between a text with only the word memory and a text with only the word RAM, it would most likely decide on the latter.

2.- LDA (Latent Dirichlet Allocation or Dirichlet Latent Assignment) : A model that helps Google contextualize content and know when to present it to the user.

Search engines are increasingly specialized in identifying what we are really looking for.

E.g:

Rand Fishkin is very similar to the “The Stones” query.

When someone makes that search, Google knows that the content it needs to rank isn’t text with the terms ruby ​​or emerald, but content that contains words like Mick Jagger or Keith Richards.

They know because search engines have found that “Stones” has more to do with rock bands than rock types.

So, even if you mention the term “stone” 5,000 times in ruby ​​and emerald text, when people type that term into the search box, Google will show you the band first.

3.- Co-Occurrence : This measure determines which terms usually appear together.

Continuing from the previous example, Google knows that ‘The Stones’ is the band because the phrase appears multiple times next to ‘Mick Jagger’, ‘rock’ or ‘concert’.

Readability

Not only the content (what you want to convey), but also the form (how you deliver it) is important.

Your efforts will be futile if what you write is not understood by your target audience.

Really right

Google has been concerned in recent years about not ranking websites that are misleading.

Search engines care about whether what is stated in the content is true so that users do not make mistakes when making decisions in life.

For this reason, Google states in the ” Quality Assessor Guidelines ” that pages that provide inaccurate information may be marked as low quality and may be penalized.

Click-through rate (CTR)

What’s the use of being displayed on Google’s front page if no one clicks on your content?

Click-through rate is the percentage of clicks a section of your website receives in relation to the number of times it was viewed on a Google results page.

I don’t know if that’s a ranking factor, but having a good CTR will get more people to engage with your article, which correlates with better ranking.

Domain Authority SEO Elements

Google, above all else, evaluates your reputation on the Internet.

Searchers are interested in what the WHO says, not just what it says.

Just like in real life, you need to build a solid reputation to get more attention on the web.

If you have a good reputation, you can sleep peacefully because the respect you have earned will work for you.

What SEO Factors Affect Domain Permissions?

General Affairs

You can’t just hit Google overnight and claim that you’re a respected brand in the industry.

Even when you’ve been working on a topic for years in the offline world, you’ve got to work hard to build that reputation on the world’s most important search engines.

Make your website a center of knowledge, a learning space, and a useful place.

Then we have to wait for the rumors to spread.

In this way, many visits will be reduced and other companies will refer you on their website.

Personalization

Based on your previous behavior in search engines and your current needs, Google will select (customize) the results that are best for you.

If you’ve visited a website before and have been there for a long time, it’s very likely that the algorithm will lift you up when you refer to something related to what that portal has to offer.

Personalization is also related to location, for example.

If you write a query to buy something for dinner, Google will give you the restaurant closest to you (and available for delivery) in the results.

Simply put: based on who you are and where you are, what you did before, and what you want to do now, search engines will return what they find most useful at the moment.

Authority on the subject

It’s not the same thing ESPN writes about medicine as it is about sports.

In the first case, despite the fact that we’re talking about a very authoritative press, ESPN isn’t going to do so well with Google, because it’s covering a topic that isn’t an approved voice.

Search engines know what you are doing and how much experience you have with the matter.

Search volume by brand name

ESPN is synonymous with sports.

CNN is synonymous with news.

YouTube is synonymous with watching videos online.

Work on making your company name relevant to a specific topic in your mind.

That way, when people want to search for that topic, they’re typing your company name directly into the search engine.

For example: Our goal is to put Pencil Speech on Google when people want to know about SEO .

Domain age

Google reported that domain age is not a direct ranking factor.

However, having an older website correlates with better search engine rankings.

Reputation (link) doesn’t happen overnight, so spending a few years in the market will help you get a more positive reference in the industry.

Google also takes into account the date the site was first archived in its algorithm.

Business and site reputation

Search engines pay a lot of attention to the comments (reviews) people leave on your website or My Business account.

I also mentioned that Google knows very well what each company’s customer service is like in the real world.

So, pay attention not only to how you look online, but also what you do offline.

Movement / Engagement in Social Networks

Hopefully on social media your company will feel its impact in a positive way.

Your brand will reach more people, the number of users talking about your products and services will increase and your content will have a greater reach.

As GaryVee posted on Crush It , social media is kind of word of mouth, but it’s more of a steroid.

If you’re worried about doing things right and nurturing a community with your content, people will use the platform to talk to you and your benefits.

Links and off-page SEO elements

A vote of trust is required to gain fame and respect. You need an approved voice from the industry in which you do business to ensure that you are proficient at what you do.

To measure this, Google checks the link.

If many companies, educational institutions, and government agencies claim that your content is great and that you link to your website, search engines have no other option than giving you such approval and rewarding you for a better position on the results page. There is no.

What SEO Factors Affect Links?

Link quality and quantity

The more reputable sites that link to your website, the better.

Now the quality of those links can depend on the following factors:

Authority: Links from the New York Times are not the same as those from Pedrito Perez.

Location: Links on the homepage are not the same as links on the very difficult to access section of the website.

Anchor text: Putting a link in a phrase that describes your benefits (eg, “Best Clothing Store”) is different from putting a link in a simple “here”.

Authenticity: Google has a mechanism in place to verify that the link you obtain is from some sort of commercial exchange, or that you obtained the link simply because your content is so good.

Pages with many incoming links rank higher than pages with few links. In fact , Brian Dean states that Google’s #1 results average 3.8x more backlinks than #2 – #10 positions.

Link trust

In SEO 15 years ago, many people created hundreds of websites to create links to the portals they wanted to place.

This is where the word farm comes from.

Of course, this was considered bad practice and Google began to punish those responsible.

So, make sure that the links you get are authentic, genuine and up to the standards of search engines.

Don’t pay to put a link to your website on someone else’s portal.

Link relevance

If you’re writing about medicine, you’ll want a website that links to your portal from your doctor or health center (clinic, hospital, outpatient clinic).

Remember, to be an authoritative voice in your field, you must be approved in your field.

Internal links to reputable websites

Not only the links you receive, but also the links you provide are important.

​​​We reward you for citing trusted sources of information and mentioning approved voices in your content.

speed of receiving links

If one of your texts has recently received many links, Google can infer that that content is currently relevant.

So we reward you with a better position on the results page.

This is related to the freshness factor mentioned above .

SEO elements on the page and technical aspects

Although highly intelligent, Google is still a robot.

For this reason, there are several technical elements (some more complex than others) that must be dealt with in order for the algorithm to understand what to do with your website.

What Factors Affect Technical SEO ?

Use of related words, phrases and topics

Despite improving their algorithms over the years, Google still works like a machine.

Search engines are robots that work by sending spiders to record all content posted on the web.

When those spiders get to your site, you want to make sure they understand what they are doing.

So keywords are still important.

Crawl and accessible by search engines

If you deny spider access to your website, entering keywords will not work.

Your robots.txt file allows Google to decide what to put in your library and what not to include.

Make sure you don’t block anything you want to rank.

Also consider the following:

Google can only read and understand content in text format.

For this reason , we explain in Technical SEO: How to let Google know about your page. , you must ensure that all information you wish to locate is indicated in writing .

Structured data

In addition to what is recorded on our webpages, we may report additional information to Google to help us improve your website’s ranking in search engines.
This means, for example, that you can flag the content as a recipe or a book.

From the text on technical SEO : How to tell Google about your page? Google explains this in detail.

“Google Search puts a lot of effort into understanding the content of a page. You can help by including structured data on your page to give Google clear clues about what it means. Structured data is a standardized format for providing information about a page and classifying content. For example, a recipe page shows ingredients, cooking time and temperature, calories, etc.” ( source )

“Rich results may include design elements, images, and other interactive features that can make your site stand out more in search results. By using structured data on pages to provide specific information about your content, Google interprets the data and We can improve the way rich results are displayed in searches.” ( source )

However , in the study by Brian Dean we mentioned , Backlinko states that this is not the ranking factor itself.

Security Certificates (HTTPS)

If you see HTTPS at the beginning of your website’s URL, it means you have an SSL certificate.

This certificate is as described in our article on how to create an SEO website. , a kind of shield that protects the portal data on the server and protects the site from possible attacks.

Having an SSL certificate tells Google that your site is trusted and that you are who you are (authentication).

hreflang tag for internationalization

If you want your site’s content to be country- and language-specific, you need to tag your site with special tags so that the portal knows when to display each type of information.

Google has this to say about it :

“If you have multiple versions of a page in different languages, or a page that targets a specific region, please let me know. This allows Google Search to display the most appropriate version of the page based on the user’s language or region.”

Friendly URLs

Your URL says a lot about you because it indicates how tidy your home is.

They can help you:

-Optimize the user experience (you know which page the user will click on).

– Makes Google’s job easier (search engines will know what that section of the site is).

-Improve the position on the results page (although it is a minor but a positioning element).

– Increase the value of page links displayed on other websites (Google is very interested in what a URL says to determine the quality of those links).

Having shorter URLs correlates with better search engine rankings.

Robot

Just as you want Google to be able to crawl most of your website, sometimes you want the search engine not to archive certain pages, because they are not relevant.

This can happen with pages:

-Administrative.
-For premium users or company staff.
-With private information.
-Of little value.
-With duplicate content.

Sitemap

A sitemap is a blueprint of your website. By creating it, you make it easier for Google to crawl your site . If your portal were an apartment, the search engine would already know where the bathrooms are, where the bedrooms are and where the living room is.

server location

Like the hreflang tag, the location of your server will allow you to gain more visibility in the territory where it is hosted.

Site SEO Elements, User Experience and Design

It is true that Google is a robot, but we cannot forget that it serves to satisfy human needs.

And humans want to feel good, to enjoy themselves, and to know that they are being cared for.

Therefore, managing the user experience is a key aspect for a truly successful SEO effort.

What SEO Factors Affect Design?

Adaptability to multiple devices

Your website should look great on the screen of PCs, laptops, mobile phones, tablets, and any other device that can connect to the Internet.

Appearance of the site (layout and design)

As people in marketing, our mission is not to accomplish, but to delight.

Brands that make a difference beyond offering a product or service (Apple, Starbucks, Nike) make the market fall in love.

Page structure (text and articles)

As we always say , on the Internet, users scan, not read.

So how you present the information is just as important as the information itself.

Site architecture

Primarily, your site should be very intuitive. Don’t make the user think.

They have to guess how to perform each task within the website and, in a simple way, predict where the information they are looking for is located.

Pagination

If you have multiple pages of the same content (article or product section), it’s important to clearly indicate this to search engines

Speed

Your website can be beautiful and functional, but if it doesn’t load quickly, you inevitably lose visitors who can convert to customers.

According to Kissmetrics , a 1 second delay in load time reduces conversion rates by 7%.

On mobile, on the other hand, reducing the load time by just one second can increase your conversion rate by 27%.

However, as Brian Dean claims , a faster website doesn’t necessarily mean a higher ranking .

So when it comes to positioning yourself, it’s not a success factor, it’s a case of providing a good user experience.