{"id":3569,"date":"2022-06-11T15:01:03","date_gmt":"2022-06-11T15:01:03","guid":{"rendered":"https:\/\/whitehatranking.com\/?p=3569"},"modified":"2023-05-15T15:04:27","modified_gmt":"2023-05-15T15:04:27","slug":"search-engine-optimization-seo-2022-latest-guide","status":"publish","type":"post","link":"http:\/\/whitehatranking.com\/search-engine-optimization-seo-2022-latest-guide\/","title":{"rendered":"Search Engine Optimization SEO 2023 Latest Guide"},"content":{"rendered":"
Search engine optimization (SEO) refers to the process of improving the organic traffic of a site and ranking it in search engines such as Google, Naver, Daum, Yahoo and other search engines.<\/p>\n
This includes monitoring the technical health of the website, obtaining links to the site from other sites, maintaining the site’s local search ranking, and creating high-quality content.<\/p>\n<\/div>\n<\/div>\n<\/div>\n
Search engines like Google use a fairly complex process or algorithm to identify and rank content. The algorithm considers various ranking factors that affect ranking to determine the page’s ranking.<\/p>\n
In simple terms, search engines take digital content (text, images, video, etc.), analyze this information, and organize it into a page of results. The ultimate goal of search engines is to ensure that searchers are satisfied with the results they find on their search engine result pages (SERP-Serch Engine Result Pages).<\/p>\n
One of the important parts of SEO is to properly place keywords in your content that your audience will find searchable for. Keywords are words, phrases, or sentences that users enter into the search box of a search engine when performing a search.<\/p>\n
Keywords on your page should be relevant to your business, and ideally have high search volume. (This means that a page should be structured with content that many people will find searchable for, which is preferred by search engines like Google.)<\/p>\n
Simply using a keyword multiple times mechanically and repeatedly does not help you rank on search engines like Google or Naver. Of course, there have been times when such an outdated practice has prevailed. Now you need to focus on providing quality information to searchers and use keywords appropriately.<\/p>\n
The main goal of an SEO strategy is usually to rank high on search engines like Google or Naver.<\/p>\n
(In Korea, Naver has the highest search share as of 2021. However, globally, Google shows the highest share at about 92%. I will explain search engine optimization. If you have a solid understanding of the Google search engine, you can expect effective results from other search engines such as Naver and Yahoo.)<\/p>\n
Google takes the steps below<\/a> to find and rank your content .<\/p>\n<\/div>\n<\/div>\n<\/div>\n Crawling<\/p>\n<\/div>\n<\/div>\n<\/div>\n Google uses “robots” (called ‘bots’ for short) to crawl the web and look for new or updated pages. For Google to find a page, the page must have a link pointing to it. In general, the more links to a page, the easier it is to find that page on Google.<\/p>\n (The process by which the search engine robot collects data on the web is called crawling.)<\/p>\n<\/div>\n<\/div>\n<\/div>\n Next, Google analyzes the URL found by the bot and determines the content of the page. Google looks at content, images, videos, and other media files. Next, they store this information in their database.<\/p>\n<\/div>\n<\/div>\n<\/div>\n After Google evaluates the URL, it determines which page is most relevant to the user’s search query, and configures it as a SERP accordingly.<\/p>\n<\/div>\n<\/div>\n<\/div>\n The Google Search Algorithm is powered by Google’s internal process for ranking content, and this algorithm is updated to consider various factors when ranking search results.<\/p>\n Google’s algorithms have changed many times over the years,<\/a> but more recently they have focused on understanding search intent through a language model (the language that real people use on a daily basis).<\/p>\n \u00a0For example, as in the three examples below, even if a searcher searches for the word “change”, the intent is different depending on the context, and thus provides different search results that match the intent.<\/p>\n Unfortunately, no one except those inside Google knows the magic that affects all ranking factors. Even Google’s internal employees say they don’t know all the formulas their algorithm ranks in. Google controls the disclosure of these elements very strictly. If the formula, ‘If you follow this, you will rise in ranking’ is released to the world, the search engine market including Google will probably be very confused.<\/p>\n Fortunately, however, Google provides some best practices<\/a> to follow when it comes to SEO. In addition , experts such as Google search expert John Mueller<\/a> provide advice and answers on search algorithms from time to time.<\/p>\n However, when optimizing your site on the advice of Google itself, here are some concepts to keep in mind:<\/p>\n<\/div>\n<\/div>\n<\/div>\n We need to make sure that the content we create answers a user’s (searcher’s) question or shows what the user (searcher’s) wants to see. Factors like the language used, novelty, and synonyms and antonyms make the difference here.<\/p>\n Relevance to the topic<\/p>\n<\/div>\n<\/div>\n<\/div>\n When Google’s algorithms determine that your content meets the search intent of a search term, it scans the Google index to see where your content belongs in terms of relevance. In this process, On-page SEO, which works inside the page, is very important. Providing searchers with the clearest and most relevant content can help them rank higher in Search Results Ranking (SERP).<\/p>\n<\/div>\n<\/div>\n<\/div>\n Of course, content that has good search intent and is highly relevant can already appear to be of high quality. However, there seems to be a separate criterion for judging high-quality content that Google’s algorithm thinks of. Many experts refer to this evaluation criterion as EAT (Expertise_Expertise).<\/p>\n SEO is important because it goes a long way in increasing your business’s online visibility.<\/p>\n Paid advertising and social media can also help improve visibility, but the beauty of SEO is that, if set up correctly, you can expect to see continuous traffic gains over time.<\/p>\n So, search engine optimization gives your site steady, long-term and even \u201cfree\u201d traffic. When you publish high-quality pages that answer your users’ queries, they can appear at the top of your search results pages (SERPs). If you consistently rank at the top of search results, your website and business will be remembered positively in the minds of searchers.<\/p>\n In addition to being perceived positively, there are additional reasons to prioritize SEO, such as:<\/p>\n * More conversions<\/p>\n * Get more leads<\/p>\n * Promotion of sales<\/p>\n<\/div>\n<\/div>\n<\/div>\n SEO is the art and art of persuading search engines to recommend your content to users as the best, authoritative, and most accurate solution to the problems searchers are looking for.<\/p>\n As mentioned above, when Google bots collect information from your pages, this information is added to Google’s indexing system. Search engine algorithms then review the indexed material based on hundreds of ranking factors to determine where the page should appear on the search engine results page (SERP) based on the user’s query.<\/p>\n A typical SERP shows organic traffic (traffic by page quality), starting with paid search results such as keyword ads.<\/p>\n On-page SEO is a method of optimizing content (pages) within a web page. Unlike off-page SEO strategies that take place outside the website, the following factors can be set and controlled internally on the website.<\/p>\n For example, you can update the title tag of the meta description on your own page and create your own content.<\/p>\n Examples of on-page SEO elements include:<\/p>\n<\/div>\n<\/div>\n<\/div>\n SEO starts with finding keywords that users can search for. You can start the content creation process by performing keyword research with tools like Semrush’s Keyword Magic Tool. With tools like this, you can measure data on how many people searched for a particular keyword and how difficult it is to rank those keywords. You can select keywords to target based on data, not perception.<\/p>\n \n<\/div>\n<\/div>\n<\/div>\nIndexing<\/h3>\n<\/div>\n<\/div>\n<\/div>\n
Ranking or Serving<\/h3>\n<\/div>\n<\/div>\n<\/div>\n
google algorithm<\/h4>\n<\/div>\n<\/div>\n<\/div>\n
The intent of the user (searcher)<\/h3>\n<\/div>\n<\/div>\n<\/div>\n
content quality<\/h3>\n<\/div>\n<\/div>\n<\/div>\n
Why is SEO important?<\/h4>\n<\/div>\n<\/div>\n<\/div>\n
How SEO Works + Examples<\/h4>\n<\/div>\n<\/div>\n<\/div>\n
On-page SEO<\/h4>\n<\/div>\n<\/div>\n<\/div>\n
Keyword<\/h3>\n<\/div>\n<\/div>\n<\/div>\n